Aryzta
As Creative Director, I led brand development, integrated campaigns and new product launches across a portfolio
of leading FMCG brands. Working closely with commercial and marketing teams, I helped evolve and modernise the Cuisine de France brand.
Key Results
Led creative across 10 FMCG brands
Managed a team of 6 creatives and a €300,000 annual budget
Delivered the first major Cuisine de France brand refresh in 12 years
Directed integrated campaigns across TV, OOH, digital, retail and in-store channels
Developed packaging and launch campaigns supporting successful new product development
Launched the brand's first website and national campaign platform
Helped strengthen brand visibility and consistency across multiple markets
Winner of a Silver POPAI Award for creative excellence